AI Visibility for ChatGPT ChatGPT Visibility Tracker
Sona shows you exactly how ChatGPT talks about your brand: how often it recommends you, where you rank against competitors, and which sources shape its answers.
14-day free trial · No credit card · Daily prompt runs
Rankings · Top brands in ChatGPT for your prompts | # | Brand | Visibility | Pos | SOV | Sentiment |
|---|---|---|---|---|---|
| 1 | L Lumen IQ | 41% | 1 | 9.8% | 82 |
| 2 | Y Your brand You | 36% | 2 | 8.1% | 79 |
| 3 | V Verdant Signals | 32% | 3 | 7.4% | 74 |
| 4 | C Cobalt Insight | 27% | 4 | 6.2% | 71 |
| 5 | H Helio Reach | 19% | 5 | 4.5% | 64 |
Trusted by leading GTM teams of all sizes
What Sona tracks in ChatGPT
Every metric in the Sona AI Visibility dashboard can be filtered to ChatGPT, so you can see exactly how this one engine treats your brand.
Brand visibility
How often ChatGPT mentions your brand across the prompts your buyers actually ask, tracked every day.
Position & share of voice
Where you land in ChatGPT's answers, and your share of mentions against every competitor it names.
Sentiment
How ChatGPT describes your brand, scored 0–100, with the keywords behind the score.
Citations & sources
The domains and URLs ChatGPT cites when it answers, split into editorial, UGC, corporate, reference and more.
Prompts & fan-out queries
The prompts that matter to your pipeline, the query variations behind them, and each one tagged by funnel stage and intent.
Agent Analytics
Which OpenAI crawlers visit your site, how often, which pages they read, and whether that AI traffic turns into pipeline.
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Why ChatGPT visibility matters for your brand
Buyers ask ChatGPT for recommendations before they ever reach your site. If it doesn't name you, you're not on the shortlist.
~6
brands named in a typical ChatGPT answer, so the shortlist is tight
Sona AI Visibility tracking, B2B software prompts, Nov 2026
1.2B+
people use ChatGPT every week
2.5M+
businesses use OpenAI products, putting ChatGPT inside the companies your buyers work at
63%
of B2B software buyers who research with AI use ChatGPT, more than any other chatbot
53%
of worldwide AI chatbot web visits go to ChatGPT
51%
of B2B software buyers now start research in an AI chatbot more often than in Google
How does ChatGPT decide which brands to recommend?
ChatGPT answers from two places: what the model learned in training, and what it finds when it searches the web in real time. Which brands it names depends on both.
Training data sets the defaults
Without a search, ChatGPT relies on what it learned in training. Brands that are widely and consistently described across the web tend to come up first.
Live search decides the shortlist
For buying questions, ChatGPT often searches the web through third-party search providers, reported to include Bing. OpenAI's OAI-SearchBot crawler has to be able to reach your pages for them to be cited.
Third-party sources carry weight
Comparison articles, review sites and community threads are cited heavily. Being named on the pages ChatGPT trusts matters as much as your own site.
More than a ChatGPT rank tracker
Visibility is the start. Sona connects what ChatGPT says about you to the crawlers, visitors and revenue behind it.
Find the accounts researching you in ChatGPT
See which companies are actively researching your category in AI engines, so your team can reach them first.
Count the visitors ChatGPT sends you
Measure the sessions that arrive from AI answers and the pages they land on.
Tie AI visibility to pipeline
Follow AI-referred visitors through to opportunities and revenue in your CRM.
ChatGPT visibility, answered
What is a ChatGPT visibility tracker?
A ChatGPT visibility tracker runs the questions your buyers ask through ChatGPT on a schedule and records whether your brand is mentioned, where it ranks, how it is described and which sources are cited. Sona does this daily and shows the results next to your competitors.
Why should I track visibility in ChatGPT?
ChatGPT is the most-used AI assistant for B2B software research. If it recommends your competitors and not you, you lose deals before a buyer ever visits your site. Tracking shows you where you are missing and what to fix.
Does ChatGPT rank brands the way Google does?
No. ChatGPT does not return a list of links. It writes one answer and names a handful of brands, often in order. Your position depends on how the model understands your brand and on the pages it retrieves, not on a single search ranking.
How can I improve my brand visibility in ChatGPT?
Make sure OpenAI's OAI-SearchBot can reach your site, publish clear pages that answer the questions buyers ask, and earn mentions on the comparison, review and community pages ChatGPT cites. Sona shows which prompts you are missing from and which sources to target.
Can agencies track ChatGPT visibility for several clients?
Yes. Sona tracks multiple brands in one workspace, each with its own prompts, competitors and topics, so an agency can report ChatGPT visibility for every client side by side.
Which AI engines does Sona track besides ChatGPT?
Sona tracks brand visibility across the major AI engines, including Gemini, Perplexity, Claude, Qwen, Mistral, plus Google AI Overviews and AI Mode, so you can compare how each one talks about you.
Trusted by top performers
"The Sona Platform has been fantastic. With advanced attribution, we’ve been able to better understand our lead source data which has subsequently allowed us to make smarter marketing decisions."
Alan Braverman
Founder and CEO, Textline
"The Sona Platform has been instrumental in the growth of Collective. The dashboard is our source of truth for CAC and is a key tool in helping us plan our marketing strategy."
Hooman Radfar
Co-founder and CEO, Collective
"Really, really impressed with how we're able to get this amazing data ...and action it based upon what that person did is just really incredible."
Josh Carter
Director of Demand Generation, Pavilion
Track your visibility in every AI engine
Each engine sources and ranks answers differently. Sona tracks them all in one dashboard.
Find out what ChatGPT says about your brand.
Start a free trial and see your ChatGPT visibility, rankings and citations within a day.
